How do you shop to live, instead of live to shop?

The Challenge

How could Patagonia support their customers to enjoy outdoor pursuits, have them utilize Patagonia products to their full potential, and immerse them in the philosophies of the company, especially Patagonia’s commitment to implement solutions to the environmental crisis?

—

The Solution

Patagonia as a company has an array of products that can support any level of adventurer for almost any environment. Coupling their vast inventory with their knowledge of how to preserve the wild, Patagonia has the opportunity to design specialized experiences where a customer could learn about Patagonia’s commitment to environmental preservation first-hand. Through these trips, the customer would not only enjoy an outdoor adventure but utilize Patagonia’s products in the environment they were designed for.

I created Patagonia Exp. to be a brand extension that curates outdoor adventures. Patagonia products are intended to support those seeking deep, less distracted experiences of the world, and Patagonia Exp. is the next step in facilitating those experiences.